DEMOLAY INTERNATIONAL
Brand Center
Our Brand Guidelines
Since 1919, the Order of DeMolay has served as the premier youth fraternal organization in the world. Our values have not changed, but the way and how we promote them have. DeMolay has spread from a local club to a truly international organization. Consistent branding is important to enhance our public awareness.
Use these guidelines to help you and your Program, Chapter, or Jurisdiction share DeMolay with the world. As you continue to promote the DeMolay brand, refer to this document for our approved fonts, colors, images, logos, and more. This document serves as the official brand guidelines of DeMolay International. Please disregard all prior brand guidelines and replace them with this version.
Our Brand Purpose
Our Mission
DeMolay, the premier international youth leadership organization, striving to shape young men into leaders of character.
Our Values
By epitomizing timeless values, and accepting the challenge of leadership - both of character and of action - the young men of DeMolay transform themselves into citizens of the highest caliber.
Our Precepts
The Order of DeMolay follows seven core values which symbolize the precepts of a DeMolay: Filial Love, Reverence for Sacred Things, Courtesy, Comradeship, Fidelity, Cleanness, and Patriotism.
Our brand reflects our DeMolay ideals and upholds our values of brotherhood.
Yet each of you, as a DeMolay, holds within your heart a flame, a beacon to guide you through the darkness. If you can make this light shine upon another, if you can reach into the innermost depths of his soul and set his flame afire, then therein lies the purpose of the Order of DeMolay and therein lies your purpose for living.
DeMolay Ceremony of Light
Our Brand Marks
Our brand is focused around internal and external use cases, making sure to communicate our visual identity effectively. Click each individual image to download that file.
The Road Begins Here
The Road Begins Here. A call to action that members of DeMolay, advisors, parents, and supporters can all rally around. This campaign will energize the efforts of DeMolay in member recruitment, retention, and engagement through data-driven marketing to potential members and will instill pride throughout the organization.
Campaign Videos
The two campaign videos, Where & Different tell separate stories of the impact membership in DeMolay has on a young man involved in the organization. Use these videos to share the DeMolay story and spark conversation of where your own road began.
Campaign Branding
The campaign logo was developed with an authentic approach in mind. When working with the mark, ensure you are using the correct file format for the best possible execution of your project. The logo is provided as two file types: vector for large scale printing and raster, which is best for digital activations such as websites, social media, and video.
PRINT FORMAT
Best suited for print, apparel, and signage, the vector version (.EPS) provides the highest quality file format for large scale production.
DIGITAL FORMAT
The pixel format (Raster) is best for digital activations such as social media, video, and websites. It doesn’t scale as easily without distortion so keeping it on a smaller scale will help maintain the files quality.
Color Palette
Oxford Blue
Primary
#1E4488
Oxford Blue
Shade
#1B365F
Crown Gold
Primary
#FFCf00
Crown Gold
Shade
#EAAB00
Sapphire Blue
Primary
#0076AF
Sapphire Blue
Tint
#72C7F6
Sapphire Blue
Shade
#005695
Ruby Red
Primary
#AC242A
Ruby Red
Tint
#EE2633
Ruby Red
Shade
#661D34
Beacon Orange
Primary
#FF6727
Beacon Orange
Tint
#FF8F29
Beacon Orange
Shade
#C7362D
Emerald Green
Primary
#3A9144
Emerald Green
Tint
#6CC351
Emerald Green
Shade
#00694B
Brand Resources
Resources your Chapter or Jurisdiction can utilize when promoting and sharing DeMolay with your communities.
Brand & Campaign Resources
Our brand is focused around internal and external use cases, making sure to communicate our visual identity effectively. Click each individual image to download that file.
Frequently Asked Brand Questions
Who do I reach out to for brand & marketing questions?
The DeMolay Service & Leadership Center is a great resource to learn about additional customization options. Please contact them at:
10200 NW Ambassador Drive
Kansas City, MO 64153
Toll Free: 1-800-DEMOLAY
(336-6529)
Local: (816) 891-8333
Fax: (816) 891-9062
Email: demolay@demolay.org
What do I do if I have a specific brand need?
The DeMolay Service & Leadership Center can do everything they are able to to support your project. Some brand activations may not comply with existing brand standards, however.
What about older DeMolay brandmarks?
The DeMolay & Stars Lockup is the keystone of our visual identity. This logo, adopted in 2014, replaces all previous logos used by DeMolay International and its Jurisdictions as the corporate brand mark.
What is the Road Begins Here Campaign
Championed by the collaboration between the leaders of DeMolay International and Scottish Rite, NMJ and its creative partnerships, the DeMolay International Campaign The Road Begins Here is an anthemic call to action for members, advisors, parents and supporters of DeMolay can all rally around.
This campaign set out to energize the efforts of DeMolay in member recruitment, retention, and engagement through data-driven marketing to potential members and will instill pride throughout the organization.
While this campaign uses video, design, print, and communication tools for engagement, the success lies in the hands of the members and advisors of the Chapters, Jurisdictions and organization as a whole as we continue to be the premier leadership organization for young men.
When promoting DeMolay, remember this: the road to leadership begins with DeMolay. The road to brotherhood begins with DeMolay. The road to success begins with DeMolay. The Road Begins Here.
